3 Fundamental Guidelines for Using LED Business Signage

If you are planning on upgrading your business signage, you should think about the benefits of LED signage. Often, business owners opt for traditional signs made using wood, plastic or metal with etched or otherwise branded surfaces. These are classics which have timeless appeal. However, if you are interested in something more versatile, you should opt for LED. These signs are made using light-emitting diodes which make them beautiful and eye-catching. Also, they are perfect for both day and night usage. In addition, they can be customised to match your business' needs. Here are central tips to help you get the most from LED signs.

Choose a Good Sign

You should evaluate the LED signs on the market and acquire the most appropriate product. Your choice will determine the visual impact and subsequently, the draw on customers. There are different factors that you should take into account. The primary one is the sizing of the board. The length and height of the sign will primarily depend on the planned placement. If there is plenty of space, you can acquire a larger sign, and it will not look obtrusive. However, if the space at your storefront or other place is limited, a large sign will look tacky. It is also important to evaluate the brightness of the sign, the general resolution and level of waterproofing.

Use Special Effects

LED signs are beneficial because they can use special display effects to draw more public attention. Therefore, if you invest in one, you should not overlook these benefits. Ideally, you should have your supplier or installer explain the right steps for using the signage. This will allow you to maximise the usage, and there will be a lower risk of damaging the unit. When preparing the sign for display, you should ensure that the colours are clear. A little contrast can help them pop a little more. Then, you should look at the motion effects. Consider a little animation and use transitions to keep passers-by interested.

Review the Content

Finally, you should plan on reviewing and updating the content on your LED signage. This type of display is beneficial because you do not have to deal with a permanent message. You can customise according to your immediate needs. For instance, you might want to add special offers on the sign for the customers. For instance, you can include discounts, special services and incentives under your sign. If you decide to take this approach, ensure that the information is always up-to-date.