Four Common Types Of Signage Used For Business Marketing In Australia Today

Signage plays a crucial role in modern marketing, providing businesses with an effective means of promoting their brand, products and services to both would-be and existing customers. In today's highly competitive marketplace, businesses must utilise a variety of signage types to attract attention, communicate their unique value proposition and ultimately drive sales. Read on to find out which business signs are likely to be most effective in marketing your business these days.

1. Exterior Building Signage

Exterior signage placed on your business premises is a highly visible form of marketing that companies can use to promote their brand and make their physical location known to passersby. These signs can take various forms, such as illuminated signage or large-format banners, for example, and are typically mounted on the exterior of a building or a storefront. Exterior building signage is an effective means of attracting the attention of potential customers in an eye-catching way.

2. Window Graphics

Window graphics are another popular type of business sign used by companies to promote their products and services. They can also enhance the visual appeal of a shop or set of offices. These graphics can be applied directly to a business's window and later taken down with ease, making them ideal for short-term promotions. They can take the form of decals, static cling or perforated window film.

3. A-Frame Signs

Otherwise known as sandwich boards or pavement signs, A-frame business signs are portable and free-standing. They're used to promote special offers, events or other important information, such as opening hours. These signs are typically placed on footpaths or in high-traffic areas, where pedestrians can easily see them. A-Frame signs are a popular choice for businesses looking for a cost-effective and versatile marketing solution that can be easily updated or changed to reflect current promotions.

4. Vehicle Wraps

Vehicle graphics and wraps are a liveried form of business signage that allows firms to turn their vehicles into mobile advertisements. These custom-designed graphics are applied directly to a vehicle's exterior and can feature a business's logo, branding and promotional messages. Vehicle wraps and graphics offer businesses the unique advantage of reaching a large and diverse audience, as their marketing message is displayed wherever the vehicle travels. What's more, these forms of business signs are relatively inexpensive, so they offer a great deal of value for money in terms of their marketing potential.

Contact a professional for more information about business signs. 

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